Privacy Policy

UTDS Optimal Choice shpk – Privacy Policy

Company Name: UTDS Optimal Choice shpk

Company Registration Number: L81605035K

Registered in: Republic of Albania

Contact Email: contact@utds.al

Effective Date: 17 October 2025

1. Overview

UTDS Optimal Choice shpk (“we”, “our”, or “us”) is committed to protecting the privacy of all users who visit our website or communicate with us. This Privacy Policy explains what data we collect, how we use it, and your rights under data protection law.

We operate under Albanian law and comply with the General Data Protection Regulation (EU) 2016/679 (GDPR), the UK GDPR, and relevant privacy principles for users in the United States.

2. Information We Collect

We collect both personal and non-personal information through the following methods:

a) Information you provide directly: This includes details submitted via forms, such as name, company name, email address, phone number, and project information.

b) Information collected automatically: We gather data such as IP address, browser type, device information, and page interactions. We use Google Analytics 4 (GA4) and Google Ads Tags to measure site performance and advertising results. UTM tracking is used to identify the source of website traffic.

c) Cookies and consent tools: We use CookieYes to collect and manage consent for analytics and advertising cookies. You may withdraw consent at any time.

3. How We Use Your Data

We use personal data to:

  • ​​Respond to enquiries and provide information.
  • Deliver digital marketing services where a contract exists.
  • Analyse and improve website performance.
  • ​Deliver marketing communications where consent is given.
  • ​Comply with legal obligations.

Where applicable, personal data used for advertising or remarketing is hashed or anonymised before being sent to third-party platforms.

4. Legal Basis for Processing

We rely on the following lawful bases for data processing:

  • ​​Consent (for marketing and cookies).
  • Contract (for providing services).
  • Legitimate interests (for analytics and improvement).
  • ​Legal obligation (for compliance purposes).

Consent can be withdrawn at any time by emailing contact@utds.al.

5. Data Sharing and Transfers

We do not sell or rent data.

We may share information with trusted service providers such as:

  • ​​Google Ireland Ltd (for analytics and ads)
  • CookieYes Ltd (for cookie consent management)
  • European-based hosting and CRM providers

All data is stored in the European Economic Area (EEA). Where data is transferred outside the EEA (for example, by Google), it is protected using standard contractual clauses or equivalent safeguards.

6. Data Retention

Personal data is kept only as long as needed to fulfil its purpose or meet legal obligations.

Marketing consent records are reviewed every 24 months.

Analytics data is retained for up to 26 months.

7. Your Rights

You have the right to:

  • ​Access your data.
  • ​Request correction or deletion.
  • Withdraw consent for marketing.
  • Restrict or object to processing.
  • Request data portability.

Requests should be sent to contact@utds.al. We respond within 30 calendar days.

8. Complaints

If you believe your data has been misused, please contact us first at contact@utds.al.

If unresolved, you can raise a complaint with the Albanian Information and Data Protection Commissioner (IDP) or your local EU/UK authority.

9. Updates

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

 

End of Privacy Policy